Job Description
We are seeking a results-driven Senior SEO Specialist to join our elite digital marketing team in New York. As a pivotal member of our growth engine, you will be responsible for driving organic traffic, improving search visibility, and executing data-backed strategies that elevate our brand.
At Apex Digital Media, we believe in the power of organic growth. You will have the autonomy to lead technical audits, mentor junior staff, and collaborate with cross-functional teams to deliver measurable ROI. If you are a visionary who loves dissecting search algorithms and turning data into growth, we want to hear from you.
Responsibilities
- Conduct in-depth technical SEO audits and implement improvements to site architecture, crawling, and indexing.
- Develop and execute comprehensive SEO strategies for key product lines, focusing on both on-page and off-page optimization.
- Lead keyword research and competitive analysis to identify high-value opportunities and market gaps.
- Collaborate with content teams to optimize copy, ensuring alignment with user intent and search algorithms.
- Monitor performance metrics using Google Analytics and other tools, providing weekly reporting and actionable insights.
- Manage link-building campaigns to enhance domain authority and backlink profiles.
- Stay updated on Google algorithm updates and industry trends to ensure our strategies remain cutting-edge.
Qualifications
- 5+ years of proven experience in SEO, preferably within a fast-paced agency or high-growth tech environment.
- Deep technical understanding of SEO, including HTML5, CSS, JavaScript, and site speed optimization.
- Proficiency with SEO tools such as Google Search Console, Ahrefs, SEMrush, and Moz.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent communication skills for presenting technical findings to non-technical stakeholders.
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
- Experience with Google Analytics 4 (GA4) and BigQuery is a plus.