Job Description
Join our dynamic marketing team at Digital Growth Partners, where we empower local businesses to thrive in the digital landscape. We're seeking a creative and results-driven Contract Part-Time Marketing Specialist to execute targeted campaigns for our El Paso clients. This flexible role offers the perfect opportunity to leverage your marketing expertise while maintaining work-life balance.
Our ideal candidate will drive brand awareness and customer engagement through innovative strategies tailored to the unique El Paso market. You'll collaborate with a passionate team to transform data into actionable insights and measurable growth.
Responsibilities
- Develop and implement data-driven digital marketing campaigns across social media, email, and SEO channels
- Manage content calendars and create compelling copy for diverse platforms
- Analyze campaign performance metrics using Google Analytics and optimize strategies accordingly
- Coordinate with local vendors and partners for event marketing initiatives
- Conduct market research to identify emerging trends and opportunities in the El Paso region
- Prepare monthly performance reports with actionable recommendations
- Maintain brand consistency across all marketing materials
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 2+ years of hands-on digital marketing experience with proven results
- Proficiency in Google Analytics, Facebook Business Manager, and Mailchimp
- Strong copywriting skills with ability to adapt tone for different audiences
- Experience managing social media accounts for local businesses
- Basic graphic design skills (Canva, Adobe Creative Suite a plus)
- Ability to work independently with minimal supervision
- Valid Texas driver's license and reliable transportation for local client meetings