Job Description
Join Innovate Marketing Group, a dynamic digital agency in downtown Detroit, as a Contract Digital Marketing Specialist. This flexible part-time role offers the perfect opportunity to leverage your marketing expertise while enjoying work-life balance. You'll craft data-driven campaigns for diverse clients across automotive, tech, and retail sectors in Michigan's thriving business landscape.
What We Offer: Competitive hourly rates, remote-first flexibility, cutting-edge marketing tools, and exposure to Fortune 500 brands. Our collaborative team environment fosters innovation and professional growth.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across email, social, and PPC platforms
- Analyze market trends and consumer behavior to optimize campaign performance
- Create compelling content for blogs, social media, and landing pages
- Manage client relationships and provide monthly performance reports
- Collaborate with design teams to ensure brand consistency across all assets
- Implement SEO strategies to improve organic search rankings
- Monitor budget allocation and ROI for all marketing initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 2+ years of hands-on digital marketing experience with proven campaign results
- Proficiency in Google Analytics, Facebook Ads Manager, and HubSpot
- Strong analytical skills with ability to interpret data and make strategic decisions
- Excellent written communication and content creation abilities
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Self-motivated professional with attention to detail and deadline-driven mindset