Job Description
Join the Future of Digital Growth
Lumina Digital is looking for a visionary Senior SEO Specialist to lead our organic growth initiatives. In this role, you will not just optimize for search engines; you will architect a digital presence that resonates with audiences and drives sustainable revenue.
As a key player in our marketing team, you will bridge the gap between technical data and creative storytelling, ensuring our brand dominates the SERPs (Search Engine Results Pages) in an ever-evolving digital landscape.
Why You'll Love It Here
- Work with a world-class team of data scientists and creative directors.
- Flexible remote-first culture with annual company retreats.
- Competitive compensation and comprehensive benefits package.
Key Responsibilities
- Conduct in-depth technical SEO audits and implement remediation strategies to improve site crawlability, indexability, and core web vitals.
- Develop and execute comprehensive keyword strategies that align with business goals and user intent.
- Collaborate with content teams to optimize landing pages, blogs, and product pages for maximum organic visibility.
- Manage backlink profiles and execute white-hat link building campaigns to enhance domain authority.
- Analyze complex data sets using tools like Google Analytics 4, SEMrush, and Ahrefs to drive data-backed decisions.
- Stay ahead of Google algorithm updates and industry trends to future-proof our SEO strategy.
Qualifications
- 5+ years of proven experience in SEO, with a track record of increasing organic traffic and rankings.
- Deep technical understanding of HTML, CSS, JavaScript, and site architecture.
- Expert proficiency in SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
- Strong analytical skills with the ability to interpret data and translate it into actionable business insights.
- Excellent communication skills, capable of presenting complex SEO concepts to non-technical stakeholders.
- Experience with A/B testing and conversion rate optimization (CRO) is highly preferred.
Responsibilities
- Conduct in-depth technical SEO audits and implement remediation strategies to improve site crawlability, indexability, and core web vitals.
- Develop and execute comprehensive keyword strategies that align with business goals and user intent.
- Collaborate with content teams to optimize landing pages, blogs, and product pages for maximum organic visibility.
- Manage backlink profiles and execute white-hat link building campaigns to enhance domain authority.
- Analyze complex data sets using tools like Google Analytics 4, SEMrush, and Ahrefs to drive data-backed decisions.
- Stay ahead of Google algorithm updates and industry trends to future-proof our SEO strategy.
Qualifications
- 5+ years of proven experience in SEO, with a track record of increasing organic traffic and rankings.
- Deep technical understanding of HTML, CSS, JavaScript, and site architecture.
- Expert proficiency in SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
- Strong analytical skills with the ability to interpret data and translate it into actionable business insights.
- Excellent communication skills, capable of presenting complex SEO concepts to non-technical stakeholders.
- Experience with A/B testing and conversion rate optimization (CRO) is highly preferred.