Job Description
Join our dynamic marketing team as a Digital Marketing Specialist in vibrant San Antonio! This contract/part-time opportunity offers flexible hours while allowing you to make a tangible impact. We're seeking a creative professional to drive our online presence through strategic campaigns and data-driven decisions. Perfect for freelancers or professionals seeking work-life balance without sacrificing growth opportunities.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns (SEO, SEM, social media)
- Analyze performance metrics using Google Analytics and reporting tools
- Create engaging content for blogs, social platforms, and email marketing
- Manage PPC campaigns and optimize ad spend for maximum ROI
- Conduct market research and competitor analysis
- Collaborate with design team for visual campaign assets
- Implement conversion rate optimization strategies
Qualifications
- 3+ years of digital marketing experience with portfolio
- Proficiency in Google Analytics, SEMrush, and marketing automation tools
- Strong understanding of SEO/SEM principles and social media algorithms
- Experience with email marketing platforms (Mailchimp, HubSpot)
- Basic HTML/CSS knowledge for landing page adjustments
- Ability to work independently with minimal supervision
- Excellent communication and project management skills
- Local San Antonio candidates preferred for occasional in-person meetings