Job Description
Join our dynamic team as a Digital Marketing Specialist in Charlotte, NC! We're seeking a creative professional to drive our digital presence through innovative campaigns. This flexible contract role offers the perfect blend of autonomy and collaboration, allowing you to make a tangible impact while maintaining work-life balance. Work remotely with optional in-office collaboration at our modern Uptown Charlotte hub.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across social media, email, and SEO
- Analyze campaign performance using Google Analytics and optimize based on KPIs
- Create compelling content including blog posts, ads, and email newsletters
- Manage paid advertising campaigns with Google Ads and social media platforms
- Collaborate with design team to produce visually engaging assets
- Prepare monthly performance reports with actionable insights
Qualifications
- 3+ years of digital marketing experience with proven ROI results
- Proficiency in Google Analytics, SEMrush, and marketing automation tools
- Strong portfolio showcasing successful campaign execution
- Expertise in A/B testing and conversion rate optimization
- Certification in Google Ads or HubSpot preferred
- Ability to work independently while meeting deadlines
- Excellent written communication and presentation skills