Job Description
Join Detroit Innovations LLC as a part-time Contract Digital Marketing Specialist and drive impactful campaigns for our diverse client portfolio. This flexible role offers remote work with occasional in-person collaboration in our downtown Detroit office. We're seeking a creative strategist to elevate brands through data-driven digital initiatives while supporting our mission to revitalize Detroit's tech ecosystem.
This 15-20 hour/week contract position is perfect for experienced marketers seeking project-based work with competitive compensation. You'll collaborate with cross-functional teams, analyze campaign performance, and contribute to innovative solutions that resonate with Detroit's vibrant communities.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns (SEO/SEM, social media, email)
- Analyze campaign metrics using Google Analytics and optimize strategies for ROI
- Create engaging content for web, social platforms, and email newsletters
- Manage paid advertising budgets across Google Ads and social platforms
- Conduct market research and competitor analysis for Detroit-based clients
- Collaborate with design team on visual assets and campaign materials
- Prepare monthly performance reports and strategic recommendations
Qualifications
- 3+ years of digital marketing experience with portfolio of successful campaigns
- Expertise in SEO, SEM, and social media advertising (Google/Meta certifications preferred)
- Proficiency in analytics tools (Google Analytics, SEMrush, Moz)
- Strong copywriting skills with experience creating brand-aligned content
- Ability to manage multiple projects with strict deadlines in a fast-paced environment
- Basic HTML/CSS knowledge for landing page adjustments
- Valid work authorization in the United States