Job Description
Join Innovate Detroit Marketing, a dynamic agency serving Michigan's growing tech scene. We're seeking a talented Contract Digital Marketing Specialist to support our automotive and manufacturing clients with flexible remote/on-site hybrid arrangements. This part-time contract role offers competitive compensation and the opportunity to work with industry leaders while maintaining work-life balance.
Why join us?
• Flexible 20-25 hour/week schedule
• Competitive hourly rate with project bonuses
• Hybrid work model (2 days/week in Detroit office)
• Opportunity to convert to full-time based on performance
• Exposure to Fortune 500 clients in Detroit's revitalized downtown
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across social media, email, and paid search platforms
- Optimize SEO strategies and manage content calendars for automotive industry clients
- Analyze campaign performance using Google Analytics and HubSpot, generating monthly performance reports
- Collaborate with design team to create compelling visual assets for digital channels
- Manage PPC budgets and bidding strategies for Google Ads and LinkedIn campaigns
- Conduct market research and competitor analysis to identify growth opportunities
- Coordinate with cross-functional teams to ensure brand consistency across all touchpoints
Qualifications
- 3+ years of digital marketing experience with focus on SEO, PPC, and social media
- Proven track record of managing campaigns for B2B clients in manufacturing/automotive sector
- Advanced proficiency in Google Analytics, Google Ads, and HubSpot Marketing Hub
- Strong analytical skills with ability to translate data into actionable strategies
- Portfolio showcasing successful campaign results and ROI metrics
- Experience with marketing automation tools and CRM systems
- Ability to work independently with minimal supervision while meeting deadlines
- Local Detroit metro area residency preferred for occasional on-site collaboration