Job Description
Join Detroit Tech Innovations as a Contract Digital Marketing Specialist and shape our digital footprint in the Motor City! We're seeking a creative strategist to drive our online presence through innovative campaigns. This flexible, part-time contract role offers the perfect blend of autonomy and collaboration, allowing you to make an impact while maintaining work-life balance. Work remotely with monthly in-person meetups at our downtown Detroit hub. Ideal for freelancers or professionals seeking supplemental income with a forward-thinking company.
Responsibilities
- Develop and execute data-driven digital marketing campaigns across SEO, SEM, and social media channels
- Manage content creation and curation for blog, social platforms, and email marketing
- Analyze campaign performance using Google Analytics and adjust strategies for maximum ROI
- Collaborate with cross-functional teams to align marketing initiatives with business goals
- Optimize website conversion funnels and landing pages for lead generation
- Stay current with digital marketing trends and industry best practices
- Prepare monthly performance reports with actionable insights for stakeholders
Qualifications
- 3+ years of hands-on digital marketing experience with proven campaign results
- Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and SEO tools
- Strong portfolio showcasing successful content and social media campaigns
- Ability to work independently with minimal supervision while meeting deadlines
- Excellent written and verbal communication skills
- Basic knowledge of HTML/CSS and marketing automation platforms (HubSpot/Marketo)
- Valid Michigan driver's license for occasional client meetings
- Portfolio demonstrating measurable impact on KPIs (CTR, conversion rates, etc.)